We've Got Receipts

    — Topic —

    Synthetic Data

    3 receipts tracked

    — Filed —

    3 receipts on Synthetic Data

    Browse all →

    RECEIPT #MARK-R

    JAN 01, 2024

    Story still evolving.

    PREDICTION BY

    Mark Ritson
    “We’ve now reached the point where the data can match a human survey and it can do it almost immediately… By the 2030s, we will be looking at systems that do these things for us.”

    FOLLOW-UP

    As of mid-2026, synthetic data and AI testing tools are widely used in concept testing and forecasting, and Ritson's description of parity with human surveys in speed and accuracy aligns with the state of advanced research platforms. However, full replacement of human research and planning is incomplete. His prediction is on a long-term trajectory toward the 2030s, making it an evolving situation rather than a fully realized outcome.

    ORIGINAL SOURCE

    ADMA
    AISynthetic DataMarket ResearchAutomation

    RECEIPT #MARK-R

    JAN 01, 2025

    Story still evolving.

    PREDICTION BY

    Mark Ritson
    “AI can now produce market research without talking to consumers, at incredible speeds and very low cost. We’re removing the need for market research.”

    FOLLOW-UP

    This is an ongoing development and the full extent of AI 'removing the need for market research' is still evolving.

    ORIGINAL SOURCE

    Brand Equity
    AIMarket ResearchSynthetic Data

    RECEIPT #MARK-R

    MAY 07, 2025

    Story still evolving.

    PREDICTION BY

    Mark Ritson
    “what we are already seeing is the emergence of synthetic data”

    FOLLOW-UP

    The supplied results do not provide a later follow-up confirming the scale or effect of synthetic data adoption, only that Ritson identified it as an emerging development. The situation is still developing.

    ORIGINAL SOURCE

    ETBrandEquity
    AISynthetic Data